It's a broadband life
In the second digital decade, one thing is clear: Always-on, high-speed Internet is having a quietly profound effect on how we approach our daily lives. This is the Broadband effect. However, its impact is not merely incremental, it's transformative.
Broadband access has transformed everyday life, enhancing consumers' overall engagement with multiple media.
Mediaedge:cia and Yahoo! research commissioned an in-depth broadband research study that examined the impact of high speed Internet access on people's daily lives. The findings of this study illustrate a profound and undeniable sociological change in consumer behaviour.
Broadband's effect on the user experience, combined with its equally powerful impact
on traditional media, asks that new insights into consumer behaviour be considered.
