Entering the fourth stage of marketing
Mediaedge:cia has a name for the future of marketing - Active Engagement.
Active Engagement takes marketing into its fourth stage, moving up and beyond through-the-line and media-neutral.
Active Engagement is the way brand-owners will get consumers actively engaged with their brands, leading to relevant awareness, deeper relationships and stronger sales.
Active Engagement is new and it's different. It talks to consumers as equals. The results are tangible.
We set out where marketing has been, where it's going to and what it means for brand-owners. We show how consumers are taking increasing control and becoming more actively engaged in shaping the future of the brands they choose.
