In-store Sensor
The latest study of the Mediaedge:cia Sensor series - our ongoing research investment to measure the impact of various forms of advertising on consumers - focuses on a unique medium that provides an innovative way to capture consumers' attention.
What makes the in-store medium so special is its ability to deliver brand messages at the critical point of a shopper's purchase decision. In-store advertising provided the recency extension to marketers' efforts in reaching key audiences at a time when they are making their final brand choices.
