Out-of-home Sensor
Out of home media is all around us.
The most recent installment of the Sensor series measures a medium that has evolved into a force to be reckoned with that's poised to compete aggressively in the 21st century media fray.
Last year, over $5.5 billion was spent on this medium in the US, an increase of 91% from 10 years ago (source: OAAA). The medium of record is the out-of-home advertising medium, and it has become a vital element of the Fortune 500's media plans.
