Shopping with confidence
Shopping with confidence examines how consumer confidence might affect UK consumer purchasing over the next few months.
Recent high street and consumer confidence surveys have been fairly bleak in their outlook.
However, MEC MediaLab, our consumer insight and ROI division, recently conducted some consumer research across a variety of consumer spend categories which suggest that not everything is quite as bad as the UK national newspapers have suggested.
Shopping with confidence looks at these results and offers advertisers considered advice on what consumers might be buying the run up to Christmas and into 2006.
