Did you hear that...
In recognising the value of word of mouth (WOM) and of actively engaged consumers to optimise marketing efforts, Mediaedge:cia has undertaken a research effort to understand and quantify the nature of WOM.
The goal of this study was to identify not only who engages in word of mouth, but how those active in WOM differ in their use of products and services. The study also examines what opportunities exist to reach them and whether they are likely to be responsive to marketers.
This study allows us to harness the power of WOM for the benefit of the brand.
