Product placement's true value
As commercial broadcasters look to generate alternative revenue streams alongside traditional spot advertising, product placement is attracting increasing interest in the UK.
Within this context, MEC MediaLab, Mediaedge:cia's consumer insight and ROI division, undertook research to determine product placement's benefit to consumers and brand-owners.
This report outlines the findings of this innovative study and actionable advice for advertisers considering this potential addition to the marketing communications palette.
