What's in store for successful brands
MEC MediaLab, Mediaedge:cia's consumer insight and ROI division, has investigated shopper behaviour to determine how rich in-store insight can help develop better strategies for both in-store and out-of-store communications.
By incorporating the unrivalled research assets within WPP - specifically Millward Brown, Henley Centre Headlight Vision and RMS - they have been able to form a balanced and comprehensive perspective on this topic.
