Interested?

Ideas used to have a simple role in marketing and advertising. They either informed or entertained but there was no sense of real engagement with consumers.

Today's advertisers, however, now look for ideas that will actively change consumer behavior - a far more daunting challenge. With consumer empowerment increasingly driven by the digital world, the challenge for brands is finding new ways to interact with their consumers.

The consumer is at the heart of everything we do. And ideas are at the heart of how we engage with them.

Find 11 inspirational ideas delivering Active Engagement to produce significant commercial results for our clients around the world.

Much of this diverse work contains strong digital and content elements, reflecting the investment that we have made in order to exploit the opportunities these new channels present for consumers.

We are results-driven, as these case studies show. But they also show how the diversification of our offer continues to pay dividends for us and our clients. The industry has also taken note. This year we took not one, but two Global Media Agency of the Year accolades from Advertising Age and Adweek .

We'd like to thank our client partners for their permission to publish these examples, and our own people whose ideas, drive and sheer talent created these powerful communications solutions