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Sep 21, 2007

As the broadcast TV networks showcase their new Fall season's programming lineup & premieres, scheduled to air from now into October (21st), this will provide the 3rd installment of our series of newsletters developed to gain (& apply) broadcast environment insights. This week we review #3). Distinct TV network uses of online distribution, amidst the increasing # of users & creators of user-generated content (UGC), and the possibility of developing one single measurement currency that accounts for emerging media formats. This addends last week's issue #2). the final 2007/2008 network TV programming line-up - new & returning, in addition to selected network campaigns for their programming; and, the issue of the week before #1). the latest U.S. universe estimates as of January 1, 2008.