mediaedge cia - Active Engagement

Media impressions

Have you seen:

MEC 2006 showcase

Interested?

GL_Media_Impressions_09_28_07.pdf

Market: North America

Date: Sep 28, 2007

Sector: Media

Sep 28, 2007

This week we review the latest total advertising expenditures reported for the First Half of 2007 (compared to YAG for the same period) by TNS-MI and Nielsen Media Research, and specifically take a look at growth of media, including The Internet and the discrepancies between estimate sets.