mediaedge cia - Active Engagement

Media impressions

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Market: North America

Date: June27, 2008

Sector: Media

June 27, 2008

As the media continue to broadcast and publish news on the continued decline of consumer confidence, the findings from The Harris Interactive study on Americans' attitudes toward the economy and technology was unexpected positive enlightenment on the not often publicized consumer optimism, particularly with regard to the number of consumers that beleive cell phone services are a day-to-day essential. This week we review key findings on the latest U.S. Consumer Confidence Index and the Harris Interactive Study.