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July 11, 2008

This was the week that the Nielsen Research company finally released their first set of comparable U.S. estimates showing video and TV usage across the "three screens" (also three platforms) - Television, Internet and Mobile devices. This report (the first of a quarterly series) is purported to be setting the stage for a greater understanding of where people are primarily satisfying their video entertainment needs from and how much of their respective time is being consumed. This week we take a look at this set of integrated data and summarize key quantitative findings. Moreover, a new recurring segment has been added to this weekly, Prime digital statistics, and replaces Marketplace.