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Video Game Newsletter

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Video Gaming newsletter cover

Market: North America

Date: July 2008

Sector: Gaming

July 2008

Over the past month or two, a few articles and press releases have surfaced covering the
in-game ad space. These announcements are coming from the dynamic in-game adspace, mainly Massive Inc and IGA Worldwide, addressing "issues" such as gamers being cool with in-game ads, auditing and research being offered, and the efficacy of dynamic
in-game ads - both for and against...