Interested?

July 25, 2008

Interactive is defined as "addressable electronic media and channels in which we can target messaging at the individual level in the knowledge that the recipient can respond directly to us or engage him/her in deeper content or brand experience." As a result, in a relatively short period of time, Interaction has grown tremendously in both penetration & bandwidth. Ultimately, the communications process will also undergo a new set of rules requiring brands to be faster, better, smarter & engaging, and also have access to first rate data & expertise. This week we will review the data surveyed in GroupM's recently released Interaction - addressable, searchable, social and mobile 2008 report.