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August 1, 2008

Instead of looking at specific generational age segments of the U.S. population (i.e., Baby Boomers, Gen X, Gen Y), this week we will be taking a look at the socio-economic self-defined Middle Class and analyze how their attitudes, opinions and income differ enough to decidedly segment this sizable conglomeration of the U.S. population into four distinct groups: The Top of the Class, The Satisfied Middle, The Anxious Middle and the Struggling Middle. Specifically, these four groups make up the 53% majority of Americans who identified themselves as middle class and each group is different from the others in their lifestyles, psychographics, and financial circumstances: that in several ways run counter to the traditional stereotypes of the average middle class.