Interested?

August 15, 2008

One of the latest consumer survey on search reports that the percentage of U.S. Internet users who have been using search on a typical day has been steadily rising from about 34% of all Internet users in 2002 to a newly reported high of 49% of all Internet users in 2008, to-date; "creeping closer" to the significant 60% of Internet users (vs. 52% over the same period) who use email, currently considered to be the Internet's primary daily killer-application. Overall, these latest trends identifies search/use of search engines as an increasingly important activity for Internet users, compared to other popular Internet activities. This week we take at look at these particular users, who search, identify what these user's attributes are, and check on what particular factors have been influential.