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It's no secret that the consumer is the center of the marketing world. Consumers can choose when, where and how they engage with marketing communications.

No matter how rapidly the media landscape evolves, one principle stands out. Brands must engage with consumers to gain a deeper understanding of their needs, develop stronger relationships with them and, ultimately, increase sales.

Because Active Engagement focuses directly on consumers, it continues to be the most powerful way to bring this complex relationship to life and generate results for our clients.

The consumer will always be at the heart of everything we do. Our people develop inspirational communication ideas based on insights which resonate with consumers.

Imaginative content and brilliant execution are crucial, but our clients measure performance by bottom-line results. This short book shows how we've achieved genuine commercial success for our clients by delivering Active Engagement-driven solutions.

Their success is our success - a fact confirmed by our recognition for the second year running as Global Media Agency of the Year by Advertising Age and Adweek.

None of this would be possible without the expertise, imagination and hard work of our people around the world and the partnership, support and guidance of our clients. We're grateful to them for the opportunity to showcase these engaging communication solutions.

I hope you enjoy the work.

Charles Courtier
Chief Executive Officer, Global