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GroupM and DatViet VAC Group announce partnership in Vietnam

June 18, 2008 - London - GroupM has agreed to acquire, subject to regulatory approval, a 30% stake in 3 flagship media companies within Datviet VAC Group Holdings: DatvietVAC Media Corporation ('VAC Media'), a leading Vietnamese media investment management agency, Dong Tay Promotions Corporation ('DTP'), a leading promotions and content agency and TKL Corporation (TKL), a leading programming and media buying and planning operation. Dinh Ba Thanh , Chairman and CEO of Datviet VAC Group Holdings (DVGH) said :

"The strategic partnership with GroupM marks an important milestone in  the entire development  of DatvietVAC Group Holdings. It really helps increase our strength and competitiveness and opens enormous opportunities for DatVietVAC to quickly develop to the next level of a power house of media and communication internationally. This partnership will certainly bring in better choices, more creative solutions and super quality products and services for our partners and clients "

Commenting on the new agreement Mark Patterson CEO GroupM Asia Pacific said :

"Vietnam represents a strategic focus for GroupM and its long term growth plans in the Asia Pacific region. Without a significantly scaled , high quality , locally driven media business in Vietnam any communications group has a major gap in its portfolio. We do not have that gap and we believe we have a significant competitive advantage for the long term through our partnership with DatViet VAC ."

"Insight ,understanding and a breadth of communication capabilities combined with the absolute scale to achieve leverage and influence for a clients brands is essential for success in any market. The combination of DatViet VAC and GroupM we believe can achieve all this and more in a way unsurpassed by any other group in Vietnam"