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Upcoming summer games prove to be the sport that has something for everyone

CHICAGO , June 18, 2008 — To capitalize on the fast-growing sponsorship industry, MEC Access and Mindshare Performance today announced the launch of PartnerZ, the latest in a long-line of propriety research by WPP. 

The new study, conducted by Millward Brown, allows clients to evaluate consumer affinity across a wide-range of properties helping them identify the sponsorships that best fit their brand and target audience.

"We're seeing global sponsorships spending continue to rise, and clients want to know the equity of these properties, and to compare the audiences with that of their brand.  PartnerZ does that and allows us to refine communications efforts on behalf of our clients," said Jon Levine, Senior Vice-President, MEC Access North America.  "The upcoming Summer Games is a great example as the study shows that no other sporting event connects so strongly to both men and women." 

PartnerZ pulls together data on a wide-range of arts, entertainment and sporting properties in nine countries: USA, UK, France, Germany, Italy, Spain, Russia, China and India.